With advent of more advanced technology and new electronic tools, approach of marketing has changed fundamentally. Today, different approaches like television, new papers, magazines, and internet and so on. But the use of new electronic tools like tabs, mobiles, and digital outdoor and banners, the way of marketing has turned to be new age more effective approach of advertising goods or services.

Digital Marketing is newly coined term to refer the way of marketing to the use of present time most sought after and used applications. Tabs, mobile and other similar gadget have become pressing need of present time particularly among youth. In simple term, it is the use of all types of advertising channels for promoting products and services. The channels which are used for such marketing include television, internet, radio and others. Mobile phones, SMS, MMS, and digital outdoor banners are also most frequently used mediums of digital marketing.

With the reach of digital devices such as mobiles, television and tabs to a large number of people and with increasing trend in the number of internet users, it seems to be real time approach of marketing. As we all mobile has the largest number of users of all other electronic gadgets like TV, computer and so on. Therefore, to advertising products or services using such digital devices, an extra-large audience can be targeted so effectively.
Because of increasing popularity of digital marketing, digital marketing services have found a large pool of client who is advertising their products and services through this time tested mode of advertising. 

Digital Marketing is used as two different mode such as pull digital marketing and push digital marketing. In pull marketing marketers send messages through email, text message and web feed. It is different to second one that is why push factor as marketers have to have permission of recipient to send such marketing messages. While push digital marketing does not require such permission. They( marketers) can send promotions messages to a large number of recipients through email, text messages, and web feed without recipients permission.

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